Nokia managed to overcome its mistake of allowing competitors like Motorola to run away with product innovations like flip phones. Ropponen posits, “The genesis of the Booster Programme, launched in late 2008, could be traced to the wide involvement of the strategy-planning process and to the flexibility and project orientation of the modular structure” (2008, p. 163). External environment plays a very crucial role in the operations of a company. The management brought the former paper mill section and the rubber works together to establish a technological company. Clipping is a handy way to collect important slides you want to go back to later. Espoo, Finland - Nokia today announced changes in its organizational structure and Group Leadership Team (GLT), effective from April 1, 2017. The solutions department ensures that it continuously develops solutions whereby ensuring that a particula… Need a custom Case Study sample written from scratch by The Nokia Booster program acted as an avenue through which the company fostered cooperation between employees in different departments. December 28, 2019. https://ivypanda.com/essays/change-management-in-nokia-company/. Through the program, customers shared their views about the company and changes they wish the company to make, thus, spurring employee creativity. In the case of digital transformation, the teams who build and maintain the technology must be fully engaged. Organizational Structure at Nokia Organizational Structure at Nokia. Espoo, Finland - Nokia today announced the planned leadership and organizational structure that it intends to implement after and subject to the successful closing of the public exchange offer for Alcatel-Lucent securities announced on April 15, 2015. The program helped the company to reach its target customers in remote areas where it was hard for employees to reach (Nonaka & Teece 2001). Such a communication structure was slow. Management team in Nokia Corporation maintained that, for the company to perform, it required exploiting the vast experience and knowledge; its employees possessed. But this decision was not welcomed by all the stakeholders, and this is why the top management started to leave the company. Nokia celebrated over a decade of market leadership in the telecommunications and hand held cellular phone industry and as recently as 2013 Nokia shifted its full attention towards network technologies conducting an organizational change at a grand scale. The program started with a design team led by Ian Gee and Maximilian Kammerer. This sudden change was to be done to improve agility. Change at Nokia will be planned change process developed to get long term effects and can be mapped with Kurt Lewin's model of … The Mobile Solutions group will be led … Technologies LLC, a company registered in Wyoming, USA. The firm Monika is originally from Finland and Microsoft has been spawned in Silicon Valley California. This helped the company to gather information from the public, therefore, aligning its operations with customer needs. Nokia has their dedicated sales and marketing personnel’s with logistic and sourcing functions. In 1981, a mobile network was launched in Scandinavian, prompting Nokia Corporation to manufacture its first car phones. In 2004, Nokia Company started restructuring its operations as a way to satisfy customer aspirations. An organisational change can be achieved only bringing behavioural changes in the individuals of the organisation. 8 – 14. Organizational change can take many forms. Your privacy is extremely important to us. An organization is defined as an integration of processes with a single purpose; to attain the expected goal of an organization, management needs to develop and effective working organizational structure. IvyPanda. To make sure that employees backed the company’s agendas, Nokia Corporation had to come up with mechanisms that would captivate the employees. "Change Management in Nokia Company." With this transaction, Nokia expects to create an innovation leader in next generation technology and services for an IP connected world, and to … The values of Nokia are customer satisfaction, respect for individuals, achievement and continuous learning. Ropponen, T 2008, ‘The Nokia story of using action learning’, Action Learning: Research and Practice, vol. Nokia announced further steps to align its organizational structure to its strategy, strengthen its leadership team and position the company for success in the 5G era. December 28, 2019. https://ivypanda.com/essays/change-management-in-nokia-company/. Nokia Announces Further Organizational Changes. Competition, technological changes, political changes and legal changes are examples of the external environment. The design team argued that the traditional system of communication made it hard for the company to achieve its goals. Let's see if we can help you! Keeping in mind that, what will best suit the customers and what are their needs, Nokia rando… 13 no. The devices unit looks after the development and management of mobile devices portfolio which is targeted at all major consumer segments. The modern Nokia Company was established in 1967. In addition, the company manufactures other consumer products like mobile networks, set-top boxes, and apparatus for broadband internet. Currently, Nokia Corporation is among the companies that manufacture quality smart phones globally. Figure 1 – … Nokia’s organizational structure is horizontal and it allows for greater flexibility and speedy communication channels between different departments. (2019) 'Change Management in Nokia Company'. Moreover, NokiaMobile87 had a coherent structure and rather few subunits: the two product-based units, i.e. See our User Agreement and Privacy Policy. In a span of six months, the company had started witnessing inventions as employees seek to enhance organizational operations. professional specifically for you? 1, pp. The United Arab Emirates’ du Telecom provides mobile and fixed telephony, broadband connectivity, and IPTV to consumers and businesses. – A new leadership team and organizational structure with a clear focus on speed, results and accountability Windows Phone to become Nokia’s primary smartphone platform = huge. 2. As of October 1, 2009 the organizational structure at Nokia was extremely mobile and flexible. Kurt Lewin's model of change demonstrates planned change approach. As of October 1, 2009 the organizational structure at Nokia was extremely mobile and flexible. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Masalin, L 2003, ‘Nokia leads change through continuous learning’, Academy of Management Learning & Education, vol. Macroeconomic and Microeconomic Analysis of Nestle Nutrition, Factors influencing organizational change, Product and Innovation Management of Nokia, The Role of the Financial Manager - Nokia, The Credit Card Fraud Cases in the Hospitality Industry, TMO Analysis: “Wave and Wind in One", Emerging Technology by Floating Power Plant. We will write a custom Case Study on Change Management in Nokia Company specifically for you for only $16.05 $11/page. 3. There are various models used to implement change and strategy effectively within an organization. "Change Management in Nokia Company." 161-165. Changing the Organizational Structure: Nokia was operating on the mechanistic organizational structure when it suddenly though of shifting to the matrix structure. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you continue browsing the site, you agree to the use of cookies on this website. "Over the course of July, the … To implement the change, the company required a hundred employees taking new jobs. An effective organizational structure looks into qualitative and quantitative issues of the structure were it ensures that both human resources matters and physical combination of resources have been addressed accordi… Online community took the centre stage in steering the changes. The company began operating in 2006 in a highly competitive market. You can change your ad preferences anytime. There is various kind of approach and two are picked-up for careful examination. Nokia Corporation could achieve this by involving the employees in formulation and implementation of the projects (Masalin 2003). The change of the organization structure is meant to ensure that Nokia Corporation remains competitive in cell phone market. A change in the organisation cannot be achieved by bringing changes in the group, teams or company. The company reduced the number of its business units to four. The Booster led to open discourse between frontline workers, community members, and managers about challenges affecting the company. This mishmash of traditional communication mechanisms and novel forms of relations established an upsurge of fervor (Masalin 2003). The change may be planned years in advance or may be forced on an organization because of a shift in the environment. Currently, the company dominates the mobile phone market with a market share of over 38.6 percent. In addition, employees shared ideas on changes they considered unfeasible, thus, helping the company pursue feasible goals only (Masalin 2003). Retrieved from https://ivypanda.com/essays/change-management-in-nokia-company/. Nevertheless, it could hardly achieve this without fostering cooperation between the employees. Nokia's latest organizational structure Nokia Along with the change in business units comes a management shakeup. A number of factors contributed to the restructuring process. One of the key factors that prompted Nokia Corporation to come up with the Nokia Booster program was the pressure to exploit the global market. Something that should be embraced rather than feared Education, vol the work culture of Monika change. Rather than feared mistake of allowing competitors like Motorola to run away with product innovations like flip phones has dedicated! 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